The Rum Journey, LLC (“Rum Journey” or “Us”, “We”, “Our”) is dedicated to protecting your personal information and We hereby inform you how We protect and use such information. This Privacy Policy applies to all transactions and data transmission that occurs with Us through By using Our Site, you accept the terms and conditions and practices described in this Privacy Policy, as well as Our Terms of Use, which are incorporated by reference into this Privacy Policy. If you see an undefined term in this Privacy Policy (such as “Services”, “Site”, or “Account”), it has the same definition as outlined in Our Terms of Service.


In order to use Our Site and Service, you must provide certain personal information necessary for transactions, such as name, address, birthday, telephone number, credit card number, email address, and similar registration information. You may also create a username and password in order to create an Account to use the Service. In addition, We may collect the following information voluntarily provided by you during your interaction with the Site and / or Our Service:

• Billing information, such as credit card information including card number, corresponding security code, card expiration date, cardholder name and billing and shipping addresses. We collect, but do not store your credit card or payment information in any usable form, other than for authorization purposes. We may collect information about your purchases or other activities on and through the Service, and associate it with your Rum Journey Account;

• Any information or content you choose to share through the Service, which may be displayed on the Service and may be viewable by other users of the Service.

We, along with Our third-party service partners, vendors and business partners may also collect information automatically when you use the Service by:

• Tracking of some of the actions you take on the Site, such as the content of searches you perform on the Site.

• When you access the Service from a computer or other device, We may collect anonymous information from that device, such as your Internet protocol address, browser type, connection speed and access times.

• We may use both session cookies (which expire once you close your web browser) and persistent cookies to make the Service easier to use, to make Our advertising better, and to protect both you and Rum Journey.

• Certain features of the Service use GPS technology to collect real-time information about the location of your device so that the Service can connect you to a provider who is licensed or authorized to provide services in the state where you are located.

• We may also collect non-personal information from your mobile device or computer. This information is generally used to deliver the most relevant information to you (for example, how you use the application(s), and information about the type of device or computer you use, fixing bugs and otherwise improving the performance of the Service).

Please note that We do not knowingly store, collect or maintain user information for persons under the age of eighteen (18) years of age. If it comes to Our attention that We have inadvertently received information from a person under eighteen (18) years of age through the Site, We will delete that information from Our records.


In order for the Site to function properly, We sometimes install small data files, known as cookies or web beacons, on users' devices. Most websites do too. A cookie is a small text file that websites install on the computer or mobile device of users who visit them. Cookies make it possible for the Site to remember user actions and preferences (login ID, language, font size, and other display preferences) so that it does not have to be reconfigured when you return to the site or browse through its respective pages. On some pages We use cookies to remember, without limitation:

• Your presentation preferences (for example, contrast, color, or font size).

• If you have already responded to a pop-up questionnaire about the usefulness of a particular content (not to ask you to do so again).

• Whether or not you have given your consent to use cookies on Our Site.

Although cookies are not essential for the Site to work, if you enable them you will enjoy a better browsing experience. You can delete or block cookies, but if you do, some of the features on this Site may not work properly. The information associated with cookies is not used to personally identify the user. In addition, We fully maintain data on their navigation patterns. These cookies are used exclusively for the purposes indicated here. You can control or delete cookies whenever you want. For more information, see In addition to being able to remove all cookies already on your computer, you can also configure most browsers to stop accepting them. But keep in mind that if you reject cookies, you may have to manually reconfigure your preferences each time you visit a site and that certain features and services cease to function.

Web beacons are used to improve your experience on Our Service. A web beacon may be a single-pixel (1x1) or clear GIF. Web beacons recognize certain types of information on your computer such as cookies, the time and date when a website has been visited, and a description of the page where the web beacon is placed.

The Site or Service also may include third-party web beacons or software on other devices (such as smartphones, connected TVs, tablets and so on) that will provide similar capabilities to web beacons. These web beacons or similar technologies allow third-party service providers to collect certain information such as your IP address, your browser type, and the web page that you visited before arriving at and after leaving Our Service. These service providers process the information they collect to audit, research, and report information about the Service and advertisements viewed on the Site.


The main purpose of accessing and using your information is to provide you with a great experience. Your information is collected and stored to provide access to the Service and to provide you with requested services and customer support and to process and respond to your inquiries. We also may use the collected information for the following purposes:

• Personalize, customize, measure, and improve Our services, content, and advertising and otherwise to enhance your experience with the Service;

• Contact you with information, including promotional, marketing and advertising information and recommendations that We believe may be of interest to you;

• Generate and review reports and data about Our user base and service usage patterns;

• Improve the quality of Service through the performance of quality reviews and similar activities;

• Prevent, detect, and investigate potentially prohibited or illegal activities, and enforce the Terms;

• Compile aggregate data for internal and external business purposes and create aggregate statistics and reports relating to the use of the Service;

• Notify you when Service updates are available;

• Market and promote the Websites and the Service, and analyze the accuracy, effectiveness, usability, or popularity of the Service;

• Resolve disputes and troubleshoot problems;

• Provide you with other services requested by you as described when We collect the information;

•  and take any other action as otherwise stated in this Privacy Policy or the Terms or for which you give Us authorization.

This information also helps Us measure the performance of Our Services allowing Us to continually improve. The information provided can also help Us in the detection of fraud, abuse and other behavior.

We may use your information for internal purposes related to research and development; to make business decisions; or to improve or develop Our Service and / or products. In addition, your information could be used to generate statistical reports or analysis.


We share your Personal Information with third-parties to help Us use your Personal Information, as described above. For example, We use Shopify to power Our online store and Google Analytics to help Us understand how Our customers use the Site. You can read more about how Shopify uses your Personal Information here: and how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We may transfer, assign, rent or sell your information to third-parties in connection with events outside Our ordinary business practices, including, without limitation, the sale, merger, consolidation, change of control, transfer or sale of assets, reorganization or liquidation.

We may share or disclose your information to Our affiliates and / or those entities or persons with whom We have entered into agreements to (i) perform functions or services relating to the operation, administration and maintenance of the Site (including but not limited to service providers for web hosting, programming or applications); (ii) the processing of collections and payments of transactions made through the Site; (iii) the processing, handling and delivery the Service in the Site; and / or (iv) provide or submit information about the Site, the services and products of Rum Journey or its affiliates, services and products of third-parties, and / or information for which you have indicated interest.

We may share or disclose your information with Our affiliates and / or third-parties who may collect and / or use your information to provide or send you, via any means or method (including, without limitation, email, telemarketing, "push notifications" (i) information about  products and / or services for which you have shown interest, (ii) information about the products and services of third-parties, (iii) marketing information, (iv) newsletters, (v) services or personalized content, and / or (vi) targeted advertising and / or content.

We may offer services, products or promotions together with Our affiliates or third-parties on or through the Site. In such cases, We may share or disclose your information collected in connection with such services, products or joint promotions to the affiliate or third-party with which such service, product or promotion is performed.

Information shared with affiliates or third-parties will be subject to their privacy policies

We may share or disclose your information in aggregate form with third-parties that you engage to allow viewing and arrangement of online advertising of Our services or products on third-party sites, pages or websites. These third-parties include: advertising networks, advertising platforms, agencies, data analysis and social media service providers, among others. We reserve the right to disclose or share information in aggregate form that does not identify any particular user with third-parties for purposes of marketing analysis.

As described in this Privacy Policy, We may sometimes share your information within Our company or an affiliate company, as may be created from time to time, or with third-parties. When you use the Site and Service, you authorize Us to transfer, store, and process your information in the United States and possibly other countries. Laws in these countries may differ from the laws applicable to the place where you live. For example, information collected within the European Economic Area may be transferred, stored, and processed outside of the European Economic Area and in the United States for the purposes described in this Privacy Policy. By using Our Site and Service, you consent to transferring your data from your home country to the United States.

Your information may be disclosed to third-parties in unforeseeable situations or situations that are not preventable even when commercially reasonable protections are employed, such as in the case that Rum Journey or the Service is subject to a hacking or other attack.

We will not share credit card information which you have given Us with any of Our third-party marketing partner(s). In addition, if you would like Us to stop providing your information to Our third-party marketing partners, you may opt-out by emailing Us at

Finally, To the extent permitted by law, We may share your information with law enforcement, governmental agencies, or authorized third-parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose Us, you, or any other user of the Service to legal liability, or to protect Our rights or property, or during emergencies when safety is at risk. We may also share your information in response to court orders, subpoenas, or other legal or regulatory requests, and We may provide access to your information to Our legal counsel and other consultants in connection with actual or potential litigation. We may also share your information with third-parties when We forward Digital Millennium Copyright Act (“DMCA”) infringement notifications and counter-notifications as described in the Terms. DMCA infringement notifications and counter-notifications (including any personal information included as part of the notifications) will be forwarded as submitted to Us without any deletions.


We may track your online behavior by using technology to increase the effectiveness of the ads or content provided on the Website or on the channels. Examples of online behavior that can be traced include response to promotions or advertisements, websites being visited, and content accessed.

Currently, some browsers offer their users the option of selecting the "do-not-track" option in their configuration. These browsers, in turn, transmit signals to the websites with which the browser communicates. To the extent that there is no uniformity in the industry with respect to the use of this type of technology, for the moment We will not assign value or meaning to "do-not-track" signals and We will not respond to them.


We can offer mechanisms that will allow you to correct or eliminate the information you have provided. You must access, correct or delete the information that you provide as part of your registration through the mechanisms available on the Site. If you wish to delete the information that has been collected, you can do so by sending an email to

You acknowledge and agree that even if your information is deleted, certain information may still be stored in the records and / or files of Rum Journey, and / or its affiliates with whom such information has been shared as described in this Privacy Policy to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce the Terms and take other actions permitted by law. However, such information will not be used by Rum Journey or its affiliates for any commercial purpose.

You may at any time opt-out the authorization you have given Us to use your information to provide or send you information about the services and products of your affiliates or third-parties, or to share your information in the manner described in this Privacy Policy. You can exercise these options in the following ways:

If you do not wish to receive emails with commercial messages, you can do so using the mechanism provided in the emails with commercial messages sent by Us (located at the end of each message) to request that no more messages be sent to you. If you have any inconvenience in using the mechanisms offered by Us to request that you no longer receive emails with commercial messages, you can send an email to indicating the commercial message(s) you do not want to receive.


We may update this privacy policy from time to time.

Rum Journey reserves the right to amend, modify, add to, and / or replace at any time, this Privacy Policy, in whole or in part in order to reflect, for example, changes to Our practices or for other operational, legal or regulatory reasons. Our use of the Site to notify amendments, changes, substitutions or modifications to this Privacy Policy will be understood as sufficient notice to you. Unless otherwise provided in a specific notice, changes or amendments to this Privacy Policy will take effect as soon as they are posted through the Site. Continued use of Our Site and / or Service following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes. If you do not agree to the new terms, you must immediately STOP using the Site and Service and, if created, you may terminate your Account by contacting Us.


If any provision of this Privacy Policy is declared null and void, unlawful, unconstitutional or otherwise without legal effect, in whole or in part, by a competent court, the remaining provisions will remain valid and will continue to bind the parties to all legal effects.



If you have questions, or you would like to make a complaint, please contact Us by e-mail at or by mail using the details provided below:

The Rum Journey LLC

Re: Privacy Compliance Officer

River Garden 128

Canóvanas, Puerto Rico 00729

United States